{"id":1486,"date":"2024-08-22T06:41:12","date_gmt":"2024-08-22T06:41:12","guid":{"rendered":"https:\/\/eastmicro.com.kh\/?page_id=1486"},"modified":"2026-02-20T09:29:22","modified_gmt":"2026-02-20T09:29:22","slug":"about-east","status":"publish","type":"page","link":"https:\/\/eastmicro.com.kh\/km\/about-east\/","title":{"rendered":"\u17a2\u17c6\u1796\u17b8 \u17a2\u17bb\u17b8\u179f\u17d2\u178f \u1798\u17b8\u1780\u17d2\u179a\u17bc"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

About Us About EAST EAST MICRO PLC. is a licensed Microfinance Institution, established in March 2023 and received its license from the National Bank of Cambodia in July 2023. At EAST, we believe that enhancing financial inclusion is best achieved by simplifying access to finance. Our goal is to elevate the standard of living for our customers. We offer a diverse range of financial products, including HOME LOANS to enrich wealth and comfort, BUSINESS LOANS to boost income generation, and PERSONAL LOANS to meet essential needs and enhance lifestyles. EAST successfully launched operations in August 2023 and has been operating in Phnom Penh Municipality and Kandal Province, the most densely populated areas in the country. Milestone 2022 \u2714 Stretched business idea\u2714 Prepared business and strategic plans\u2714 Established the office location\u2714 Selected top management members 2023 \u2714 Incorporated the company \u2714 Obtained a MFI license \u2714 Setup a data center\u200b and Implemented a core banking system\u2714 Obtained CBC and CMA memberships \u2714 Launched the operations \u2714 Signed MoU with East Land and Home 2024 \u2714 Semi-automated lending process \u2714 Launched cashless operations \u2714 Recorded 6 digits of loan portfolio \u2714 Launched payment gateway with ABA and ACLEDA \u2714 Launched corporate website 2025 \u2714 Increased capital from $2M to $4.5M\u2714 Achieved consistent monthly profitability\u2714 Introduced agriculture loan product\u2714 Established strategic partnership with Water.org Vision Be a leading institution in simplifying access to finance in the nicest possible way. Mission Providing quality financial services to businesses and individuals for a better economy and lifestyle. Core Value<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1486","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout EAST - EAST MICRO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eastmicro.com.kh\/km\/about-east\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About EAST - EAST MICRO\" \/>\n<meta property=\"og:description\" content=\"About Us About EAST EAST MICRO PLC. is a licensed Microfinance Institution, established in March 2023 and received its license from the National Bank of Cambodia in July 2023. 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